The energy drinks market competition is getting tougher by the day. Penetration seems quite attainable. But with more and more products getting into the market, the future seems to be insecured for the products that lacks competitiveness. Only the street smart and strategic visionaries beams with assurance for a secured future. With the introduction of Score Black Energy Drink, Score seems to be amongst those with stake in this ever-growing market. The Energy Drink was introduced alongside it companion, Score Zero, at Trademor Sweet City (a subsidiary of Tradeport) in Durban's Phoenix, at the retail price of R10.99, which could be more at other retailers. Prior to the introduction of Score Black, Score Energy Drink had already shown signs of competitiveness. The brand demanded a partially higher price in comparison to the alternative market challenger Dragon Energy. A shot at Score Energy is all it took to testify of a differentiated taste and double shot guarana promised by ...
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